Mitsubishi

Mitsubishi Motors is a Japanese automaker founded in 1970 as a spinoff from the Mitsubishi Group, one of Japan’s largest industrial conglomerates. Headquartered in Tokyo, Mitsubishi Motors is majority owned by the Renault-Nissan-Mitsubishi Alliance — the world’s largest automotive alliance by volume — giving it access to shared EV platforms and technology.

Mitsubishi holds a notable place in EV history: the i-MiEV, launched in Japan in 2009 and in the US in 2011, was one of the world’s first mass-produced battery electric vehicles and predates most of the EVs now dominating the market. While the i-MiEV is long discontinued, Mitsubishi’s commitment to electrification continues through plug-in hybrid technology.

The Mitsubishi Outlander PHEV is the brand’s primary electrified offering in the US market — one of the best-selling plug-in hybrids globally and a practical, family-oriented option for buyers who want meaningful electric range without fully committing to a BEV. Mitsubishi’s approach to electrification is pragmatic, focusing on accessible PHEV technology for mainstream buyers.

Mitsubishi vehicles are sold through authorized dealerships in the US. The brand occupies a value-oriented position in the market, offering competitive pricing and practical electrified options for budget-conscious buyers considering their first electrified vehicle.